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I get Ideas to Market-Fit & Scale Up Products

16 years turning ideas into acquisition-ready products.

$60M

Funding Unlocked

$40M

In Exits

200

Products

Schedule
a Call

Success Track Record

I worked with them for one year as lead designer and increased their conversion rate by 30%. They got acquired for $5M.
Alejandro Cremades
Co-Founder
Diego is a great professional and an excellent team player. He is very easy-going and great to work with. Any team with him on board will be very lucky, as he can contribute significantly. Overall, I highly recommend him and stand out for his outstanding integrity.
I designed their MVP in 2016. They got $15.5M funding, then went IPO and got $42M, and are today valued at $500M.
Charles Gillespie
Founder & CEO
Diego is a great professional and an excellent team player. He is very easy-going and great to work with. Any team with him on board will be very lucky, as he can contribute significantly. Overall, I highly recommend him and stand out for his outstanding integrity.
I helped as a consultant for the new product direction. They got $21M in series B.
Dean Ifrach
Product Manager
Rarely do you find people who are both talented and professional. Diego delivered at a high standard that exceeded my expectations and was great and easy to work with.
I Helped them to conceptualize their product. They got $16M in funding.
Felix Neufeld
Co-Founder
I designed their MVP and kept working with them for 2 years until they got acquired for $5M.
Kevin Danikowski
Founder
Diego did an excellent job designing Smodin. Our SAAS has millions of users, and we had a ton of trouble finding the right fit, but we were delighted with his work. I would strongly recommend him!
I have been working for them on new products and redesigns of the existing ones since 2021. They got $6M in funding.
Preet Singh
Founder, CEO
Professional, well-managed, High-Quality.
I designed their MVP. They got acquired for $1M only one month after launching.
Paul Prendergast
Ceo & Co- Founder
Diego is an excellent member of the Blink team. He produces powerful, brief work quickly and without any drama. He also works well with feedback and consistently produces superb work. I highly recommend him and am looking forward to continuing to work with him.
I designed their MVP. They got $1M funding. Still working with them today.
Paul Prendergast
Ceo & Co- Founder
Diego is an excellent member of the Blink team. He produces powerful, brief work quickly and without any drama. He also works well with feedback and consistently produces superb work. I highly recommend him and am looking forward to continuing to work with him.
I led their design team for three years until they got acquired for $15M.
Felipe Polo
CEO
We worked with Diego for several years. He was brilliant at moving projects in the right direction. He is an absolutely thorough professional who cares deeply and works hard to get it right.
I designed their MVP. They got acquired for $14M.
Francesco Consiglio
CTO
Diego was always on time with our strict schedules and could provide quality results, helping us with our mobile applications.

What is your Current Stage?

Questions? Looking for
a Tailored Solution?

Reach out and I’ll design the
perfect plan for your needs.
Acquired for $1M only one month
after launching our idea
Paul Prendergast
Blink Founder

What is your Current Stage?

Questions? Looking for
a Tailored Solution?

Reach out and I’ll design the
perfect plan for your needs.
Acquired for $1M only one month
after launching our idea
Paul Prendergast
Blink Founder

Chosen by High-Revenue Titans

$25B

$2.6B

$2B

$300M

$200M

$200M

$175M

$75M

Dashboard mockup

About Me

Hey!

I’m Diego Pérez, a product strategist in sunny Valencia (Spain). Formerly a UX/UI designer, I’ve spent the last 16 years turning napkin ideas into funded, acquisition-ready products.

I’m the founder of the design agency Unlocal and its spin-off design school. I’ve led 200 + projects, helped founders raise $60M and drive $40M in exits, and even designed the internal SAAS of a $25B global titan.

Today, I am a hands-on consultant, guiding startups to product-market fit and lifting KPIs for stuck scale-ups.

Off the clock, you’ll catch me perfecting an aquascape, hunting food and rare Belgian beers on local markets, dreaming about an off-grid self-sufficient living, playing crazily complex video games, or losing at board games to my four-year-old daughter.

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